Marketing: Copywriting for Social Media

kwaku Amenorhu
Last Update December 26, 2022
0 already enrolled

About This Course

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand’s voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for various social platforms—like LinkedIn, Twitter, and the platforms from Meta: Facebook and Instagram. Plus, Michaela introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Curriculum

17 Lessons58m

Introduction

Effective copywriting is the key to social media success

Prepare to Write

Writing Copy for Social Media

Tools to Help You Create

Review and Refine Copy for Social Media

Conclusion

Your Instructors

kwaku Amenorhu

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