Free
The Complete Management Skills Certification Course
Projects are all around us. Virtually every organization runs projects, …
What you'll learn
Develop a higher level of leadership and management skills
Reach your fullest potential
Deliver extraordinary value
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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